@font-face { font-family: 'Clash Display'; src: url('/fonts/clash-display-500.woff2') format('woff2'); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: 'Clash Display'; src: url('/fonts/clash-display-600.woff2') format('woff2'); font-weight: 600; font-style: normal; font-display: swap; }
@font-face { font-family: 'Clash Display'; src: url('/fonts/clash-display-700.woff2') format('woff2'); font-weight: 700; font-style: normal; font-display: swap; }
@font-face { font-family: 'Switzer'; src: url('/fonts/switzer-400.woff2') format('woff2'); font-weight: 400; font-style: normal; font-display: swap; }
@font-face { font-family: 'Switzer'; src: url('/fonts/switzer-500.woff2') format('woff2'); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: 'Switzer'; src: url('/fonts/switzer-600.woff2') format('woff2'); font-weight: 600; font-style: normal; font-display: swap; }

:root {
  --paper: #F4EFE4;
  --paper-2: #EBE4D4;
  --ink: #0D1117;
  --ink-2: #3A3F47;
  --teal: #4B8B7A;
  --teal-deep: #12302A;
  --teal-light: #A9D3C6;
  --teal-text: #2E6A5A;
  --pen: #E2412B;
  --marker: #FFD54A;
  --line: rgba(13, 17, 23, 0.14);
  --shadow: 0 18px 40px rgba(13, 17, 23, 0.14);
  --display: "Clash Display", "Arial Narrow", sans-serif;
  --body: "Switzer", "Helvetica Neue", Arial, sans-serif;
  --gutter: clamp(16px, 4vw, 56px);
  --max: 1240px;
  --radius: 14px;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; overflow-x: clip; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 17px/1.55 var(--body);
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3 { margin: 0; font-family: var(--display); font-weight: 600; letter-spacing: -0.01em; }
p { margin: 0; }

.skip { position: absolute; left: -9999px; top: 8px; background: var(--ink); color: #fff; padding: 10px 14px; border-radius: 8px; z-index: 100; }
.skip:focus { left: 8px; }
:focus-visible { outline: 3px solid var(--pen); outline-offset: 3px; }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }

.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font: 600 13px/1 var(--body); letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--teal-text); margin-bottom: 18px;
}
.eyebrow--light { color: var(--teal-light); }
.dot { width: 8px; height: 8px; border-radius: 50%; background: var(--pen); box-shadow: 0 0 0 0 rgba(226, 65, 43, 0.5); animation: pulse 2.4s infinite; }
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(226, 65, 43, 0.45); } 70% { box-shadow: 0 0 0 10px rgba(226, 65, 43, 0); } 100% { box-shadow: 0 0 0 0 rgba(226, 65, 43, 0); } }

.h2 { font-size: clamp(34px, 5.2vw, 64px); line-height: 1.02; max-width: 16ch; }
.h2--light { color: var(--paper); }
.lede { font-size: 19px; color: var(--ink-2); max-width: 46ch; margin-top: 20px; }
.lede--light { color: rgba(244, 239, 228, 0.78); }

/* marker highlight drawn behind words (wraps across lines) */
.mark {
  --mark: 1;
  background-image: linear-gradient(var(--marker), var(--marker));
  background-repeat: no-repeat;
  background-position: 0 88%;
  background-size: calc(var(--mark) * 100%) 0.42em;
  -webkit-box-decoration-break: clone; box-decoration-break: clone;
  padding: 0 0.06em; margin: 0 -0.06em;
}
.mark--teal { background-image: linear-gradient(rgba(75, 139, 122, 0.85), rgba(75, 139, 122, 0.85)); }

/* buttons */
.btn {
  --mx: 0px; --my: 0px;
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font: 600 17px/1 var(--body); text-decoration: none; border-radius: 999px;
  padding: 18px 28px; border: 2px solid var(--ink); cursor: pointer;
  transition: background 0.2s, color 0.2s, box-shadow 0.2s;
  transform: translate(var(--mx), var(--my));
}
.btn--solid { background: var(--ink); color: var(--paper); box-shadow: 4px 4px 0 var(--pen); }
.btn--solid:hover { box-shadow: 6px 6px 0 var(--pen); }
.btn--solid:active { box-shadow: 1px 1px 0 var(--pen); }
.btn--ghost { background: transparent; color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--paper); }
.btn { white-space: nowrap; }
.show-sm { display: none; }
.btn--sm { padding: 12px 18px; font-size: 15px; box-shadow: 3px 3px 0 var(--pen); }
.btn--lg { padding: 22px 36px; font-size: 19px; }
.btn--block { width: 100%; }

/* header */
.top {
  position: sticky; top: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between;
  padding: 14px var(--gutter);
  background: rgba(244, 239, 228, 0.86); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
  border-bottom: 1px solid transparent; transition: border-color 0.3s;
}
.top.is-scrolled { border-bottom-color: var(--line); }
.brand { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; }
.brand__name { font: 600 20px/1 var(--display); }
.brand__tag { font: 600 12px/1 var(--body); letter-spacing: 0.08em; text-transform: uppercase; background: var(--teal-text); color: #fff; padding: 6px 8px; border-radius: 6px; }

/* hero */
.hero {
  display: grid; grid-template-columns: 1.25fr 0.75fr; gap: clamp(24px, 4vw, 56px); align-items: center;
  max-width: var(--max); margin: 0 auto; padding: clamp(40px, 7vw, 96px) var(--gutter) clamp(56px, 8vw, 110px);
}
.hero__title { font-size: clamp(46px, 6.2vw, 92px); line-height: 0.95; font-weight: 700; letter-spacing: -0.02em; }
.hero__title .line { display: block; overflow: hidden; padding-bottom: 0.06em; }
.hero__title .in { display: inline-block; will-change: transform; }
.hero__sub { font-size: clamp(18px, 1.6vw, 21px); color: var(--ink-2); max-width: 44ch; margin-top: 26px; }
.hero__ctas { display: flex; flex-wrap: wrap; gap: 14px 18px; margin-top: 34px; }
.hero__facts { display: flex; flex-wrap: wrap; gap: 8px 22px; list-style: none; padding: 0; margin: 28px 0 0; font-size: 15px; color: var(--ink-2); }
.hero__facts li { display: inline-flex; align-items: center; gap: 8px; }
.hero__facts li::before { content: ""; width: 14px; height: 14px; border-radius: 50%; background: var(--teal); -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M4 13l5 5L20 6' stroke='black' stroke-width='3.5' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M4 13l5 5L20 6' stroke='black' stroke-width='3.5' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat; }

.hero__visual { position: relative; margin: 0; min-height: 620px; display: grid; place-items: center; }
.phone {
  position: relative; width: 300px; height: 600px; border-radius: 44px; background: var(--ink);
  padding: 12px; box-shadow: var(--shadow); transform: rotate(-3deg);
}
.phone__notch { position: absolute; top: 12px; left: 50%; width: 96px; height: 24px; border-radius: 0 0 14px 14px; background: var(--ink); transform: translateX(-50%); z-index: 2; }
.phone__screen { height: 100%; border-radius: 34px; overflow: hidden; background: #fff; }
.site { font-family: Georgia, "Times New Roman", serif; color: #333; }
.site__bar { display: flex; justify-content: space-between; align-items: center; padding: 40px 18px 12px; background: #2b4d7e; color: #fff; }
.site__logo { font: italic 700 16px/1 Georgia, serif; }
.site__menu { width: 22px; height: 14px; border-top: 2px solid #fff; border-bottom: 2px solid #fff; position: relative; }
.site__menu::after { content: ""; position: absolute; left: 0; right: 0; top: 4px; border-top: 2px solid #fff; }
.site__hero { padding: 26px 18px 22px; background: #dfe6ee; }
.site__h { font-size: 22px; line-height: 1.15; font-weight: 700; color: #1d2d44; }
.site__p { font-size: 13px; margin-top: 10px; color: #555; }
.site__btn { display: inline-block; margin-top: 16px; background: #e8a33d; color: #fff; font: 700 14px/1 Arial, sans-serif; padding: 12px 14px; border-radius: 4px; }
.site__blocks { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; padding: 18px; }
.site__blocks span { height: 64px; background: #eee; border-radius: 4px; }
.site__blog { margin: 0 18px; padding: 14px; border: 1px solid #ddd; font-size: 13px; display: grid; gap: 4px; }
.site__blog span { color: #888; font-style: italic; }

.pen { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; overflow: visible; z-index: 3; }
.pen__line { fill: none; stroke: var(--pen); stroke-width: 4; stroke-linecap: round; stroke-linejoin: round; }

.note {
  position: absolute; z-index: 5; width: 214px; padding: 14px 16px 16px; background: var(--marker); color: var(--ink);
  border-radius: 4px; box-shadow: 0 10px 24px rgba(13, 17, 23, 0.16); font-size: 14px; line-height: 1.35;
  display: grid; gap: 6px;
}
.note b { font: 600 17px/1.1 var(--display); }
.note::before { content: ""; position: absolute; top: -9px; left: 50%; width: 70px; height: 18px; background: rgba(255, 255, 255, 0.55); transform: translateX(-50%) rotate(-3deg); }
.note--a { top: 30%; right: -4%; transform: rotate(4deg); }
.note--b { top: 64%; left: -10%; transform: rotate(-5deg); background: #fff; }
.note--c { bottom: 6%; right: 0; transform: rotate(3deg); background: var(--teal-light); }
.adcard {
  position: absolute; top: 2%; left: -4%; width: 230px; z-index: 4; background: #fff; color: #1c1e21;
  border-radius: 10px; box-shadow: 0 14px 30px rgba(13, 17, 23, 0.18); font: 400 12px/1.35 Arial, Helvetica, sans-serif;
  transform: rotate(-6deg); overflow: visible;
}
.adcard__top { display: flex; gap: 8px; align-items: center; padding: 10px 10px 6px; }
.adcard__top b { display: block; font-size: 12.5px; }
.adcard__top span { color: #65676b; font-size: 11px; }
.adcard__av { width: 28px; height: 28px; border-radius: 50%; background: #2b4d7e; color: #fff !important; display: grid; place-items: center; font-weight: 700; font-size: 13px !important; }
.adcard__copy { padding: 0 10px 8px; }
.adcard__img { height: 74px; background: linear-gradient(#9aa7b4, #9aa7b4) center/60% 40% no-repeat, #c9d2db; }
.adcard__foot { display: flex; justify-content: space-between; align-items: center; padding: 8px 10px; background: #f0f2f5; border-radius: 0 0 10px 10px; color: #65676b; font-size: 11px; position: relative; }
.adcard__btn { white-space: nowrap; background: #e4e6eb; color: #1c1e21; font-weight: 700; font-size: 12px; padding: 7px 10px; border-radius: 6px; }
.adcard__pen { position: absolute; right: -6px; bottom: -8px; width: 112px; height: 50px; overflow: visible; pointer-events: none; }
.hero__cap { position: absolute; bottom: -34px; left: 0; right: 0; text-align: center; font-size: 13px; color: var(--ink-2); }

/* ticker */
.found { background: var(--ink); color: var(--paper); padding: 22px 0; display: flex; align-items: center; gap: 24px; overflow: hidden; }
.found__label { flex: none; font: 600 13px/1 var(--body); letter-spacing: 0.08em; text-transform: uppercase; color: var(--marker); padding-left: var(--gutter); }
.ticker { overflow: hidden; flex: 1; -webkit-mask: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); mask: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
.ticker__track { display: flex; width: max-content; list-style: none; margin: 0; padding: 0; will-change: transform; }
.ticker__track li { font: 500 22px/1.2 var(--display); white-space: nowrap; padding: 0 28px; display: inline-flex; align-items: center; gap: 28px; }
.ticker__track li::after { content: ""; width: 10px; height: 10px; border-radius: 50%; background: var(--pen); }

/* what you get */
.get { padding: clamp(80px, 11vw, 150px) 0; }
.get__rows { margin-top: clamp(40px, 6vw, 72px); border-top: 2px solid var(--ink); }
.get__rows { border-top: 0 !important; }
.get__row { position: relative; display: grid; grid-template-columns: 1fr 1.1fr; gap: 24px 48px; padding: clamp(32px, 4vw, 56px) 0; align-items: center; }
.get__row::before { content: ""; position: absolute; left: 0; right: 0; top: 0; height: 2px; background: var(--ink); transform: scaleX(var(--line, 1)); transform-origin: left; }
.get__row + .get__row::before { height: 1px; background: var(--line); }
.get__body { display: grid; gap: 22px; }
.get__word .ch { display: inline-block; will-change: transform; }
.get__word .wd { display: inline-block; overflow: hidden; padding-bottom: 0.08em; vertical-align: top; }
.get__word { font: 700 clamp(40px, 6.4vw, 88px)/0.95 var(--display); letter-spacing: -0.02em; }
.get__row:nth-child(2) .get__word { color: var(--teal); }
.get__row:nth-child(3) .get__word { color: var(--pen); }
.get__body p { font-size: 19px; color: var(--ink-2); max-width: 44ch; }

/* examples */
.examples { background: var(--teal-deep); color: var(--paper); padding: clamp(80px, 11vw, 140px) 0; overflow: hidden; }
@media (min-width: 961px) { .examples { min-height: 100vh; padding: 72px 0 40px; display: flex; flex-direction: column; justify-content: center; } .examples__head .lede { margin-top: 12px; max-width: 60ch; } .examples__head .h2 { font-size: clamp(32px, 3.6vw, 50px); max-width: none; } .examples__rail { padding-top: 36px; } }
.examples__rail { display: flex; gap: clamp(28px, 4vw, 56px); padding: clamp(48px, 6vw, 72px) var(--gutter) 24px; width: max-content; }
.ex { position: relative; margin: 0; width: min(70vw, 760px, calc((100vh - 470px) * 1.6)); min-width: 420px; flex: none; }
.ex__frame { border-radius: var(--radius); overflow: hidden; background: #0b1f1b; border: 1px solid rgba(255, 255, 255, 0.12); box-shadow: 0 30px 60px rgba(0, 0, 0, 0.35); }
.ex__dots { display: flex; gap: 6px; padding: 10px 12px; background: #1b3a33; }
.ex__dots i { width: 9px; height: 9px; border-radius: 50%; background: rgba(255, 255, 255, 0.28); }
.ex__frame img { width: 100%; height: auto; aspect-ratio: 1200 / 750; object-fit: cover; object-position: top; }
.ex__phone { position: absolute; right: -18px; bottom: 44px; width: 17%; height: auto; border-radius: 16px; border: 4px solid var(--ink); box-shadow: 0 20px 40px rgba(0, 0, 0, 0.4); aspect-ratio: 390 / 844; object-fit: cover; object-position: top; background: #000; }
.ex figcaption { display: flex; gap: 12px; align-items: baseline; margin-top: 18px; }
.ex figcaption b { font: 600 22px/1 var(--display); }
.ex figcaption span { color: var(--teal-light); font-size: 15px; }

/* check: text right, an animation for each item on the left */
.check { padding: clamp(80px, 11vw, 150px) 0; }
.h2--wide { max-width: 20ch; }
.check__intro { max-width: 760px; margin-bottom: clamp(40px, 6vw, 80px); }
.check__list { list-style: none; margin: 0; padding: 0; border-top: 2px solid var(--ink); }
.check__item { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 5vw, 80px); align-items: center; padding: clamp(32px, 4vw, 56px) 0; border-bottom: 1px solid var(--line); }
.check__text { display: grid; gap: 10px; align-content: center; }
.check__n { font: 600 14px/1 var(--body); color: var(--teal-text); letter-spacing: 0.08em; }
.check__text b { font: 600 clamp(26px, 2.6vw, 36px)/1.1 var(--display); }
.check__text > span:last-child { color: var(--ink-2); font-size: 18px; max-width: 40ch; }

.viz { position: relative; height: 280px; border-radius: 18px; background: var(--paper-2); overflow: hidden; display: grid; place-items: center; }
.viz__label { position: absolute; top: 18px; left: 22px; font-size: 13px; font-weight: 600; color: var(--ink-2); }
.viz__label em { font-style: normal; font-weight: 500; color: rgba(13,17,23,.62); margin-left: 6px; }
.chip { position: absolute; font: 600 13px/1.2 var(--body); padding: 8px 12px; border-radius: 999px; background: var(--ink); color: var(--paper); white-space: nowrap; }
.chip--pen { background: var(--pen); color: #fff; }

/* viz 1: stale ad */
.vad { width: 230px; background: #fff; border-radius: 10px; box-shadow: var(--shadow); font: 400 12px/1.35 Arial, sans-serif; color: #1c1e21; transform: rotate(-3deg); }
.vad__top { display: flex; gap: 8px; align-items: center; padding: 10px; }
.vad__top i { width: 26px; height: 26px; border-radius: 50%; background: #2b4d7e; }
.vad__top b { display: block; font-size: 12px; }
.vad__top em { font-style: normal; color: #65676b; font-size: 11px; }
.vad__copy { padding: 0 10px 8px; }
.vad__img { height: 70px; background: #cfd6de; }
.vad__foot { display: flex; justify-content: space-between; align-items: center; padding: 8px 10px; background: #f0f2f5; border-radius: 0 0 10px 10px; color: #65676b; font-size: 11px; }
.vad__btn { background: #e4e6eb; color: #1c1e21; font-weight: 700; padding: 6px 9px; border-radius: 6px; }
.vad__days { top: 22px; right: 18px; transform: rotate(4deg); }
.vad__cta { bottom: 22px; left: 18px; transform: rotate(-3deg); }

/* viz 2: where the ad goes */
.viz--route { display: block; }
.route__ad { position: absolute; left: 7%; top: 50%; transform: translateY(-50%); width: 64px; height: 64px; border-radius: 14px; background: var(--ink); color: var(--marker); display: grid; place-items: center; font: 700 18px/1 var(--display); z-index: 2; }
.route__lines { position: absolute; inset: 0; width: 100%; height: 100%; }
.route__lines path { fill: none; stroke-width: 3; stroke-linecap: round; stroke-dasharray: 260; stroke-dashoffset: 260; }
.route__bad { stroke: var(--pen); stroke-dasharray: 8 8 !important; }
.route__good { stroke: var(--teal); }
.route__dest { position: absolute; right: 6%; width: 46%; padding: 12px 14px; border-radius: 12px; background: #fff; box-shadow: 0 8px 20px rgba(13,17,23,.08); display: grid; gap: 2px; }
.route__dest b { font: 600 16px/1.1 var(--display); }
.route__dest span { font-size: 13px; color: var(--ink-2); }
.route__dest--bad { top: 12%; border-left: 4px solid var(--pen); }
.route__dest--bad b { text-decoration: line-through; text-decoration-color: var(--pen); text-decoration-thickness: 2px; }
.route__dest--good { bottom: 12%; border-left: 4px solid var(--teal); }

/* viz 3: cost per click */
.viz--cpc { place-items: end stretch; padding: 56px 24px 26px; }
.bars { display: grid; gap: 12px; width: 100%; }
.bar { display: grid; grid-template-columns: 84px 1fr 60px; align-items: center; gap: 10px; font-size: 14px; }
.bar i { height: 22px; border-radius: 6px; background: var(--ink); transform: scaleX(calc(var(--v) * var(--grow, 1))); transform-origin: left; }
.bar:first-child i { background: var(--pen); }
.bar b { font: 600 15px/1 var(--display); text-align: right; }

/* viz 4: speed */
.viz--speed { grid-template-columns: auto auto; gap: 36px; }
.mini-phone { width: 104px; height: 200px; border-radius: 20px; background: var(--ink); padding: 8px; position: relative; }
.mini-phone::before { content: ""; position: absolute; inset: 8px; border-radius: 14px; background: #fff; }
.mini-phone__load { position: absolute; top: 18px; left: 18px; right: 18px; height: 4px; border-radius: 4px; background: #e6e2d8; overflow: hidden; z-index: 1; }
.mini-phone__load i { display: block; height: 100%; width: 100%; background: var(--pen); transform: scaleX(var(--load, 0.35)); transform-origin: left; }
.mini-phone__skel { position: absolute; top: 36px; left: 18px; right: 18px; display: grid; gap: 8px; z-index: 1; }
.mini-phone__skel i { height: 26px; border-radius: 6px; background: #eeebe3; animation: shimmer 1.4s infinite; }
.mini-phone__skel i:nth-child(2) { height: 60px; }
@keyframes shimmer { 50% { opacity: .45; } }
.gauge { display: grid; justify-items: center; gap: 4px; }
.gauge svg { width: 150px; overflow: visible; }
.gauge path { fill: none; stroke-width: 10; stroke-linecap: round; }
.gauge__track { stroke: #e2ddd1; }
.gauge__val { stroke: var(--pen); stroke-dasharray: 158; stroke-dashoffset: calc(158 - 158 * var(--g, 0.82)); }
.gauge__num { font: 700 42px/1 var(--display); margin-top: -34px; }
.gauge__lbl { font-size: 13px; color: var(--ink-2); }

/* viz 5: google listing */
.gbp { width: 250px; background: #fff; border-radius: 14px; overflow: hidden; box-shadow: var(--shadow); }
.gbp__map { height: 90px; background: repeating-linear-gradient(45deg, #e8ecef 0 12px, #dfe5e9 12px 24px); position: relative; }
.gbp__pin { position: absolute; left: 50%; top: 50%; width: 22px; height: 22px; border-radius: 50% 50% 50% 0; background: var(--pen); transform: translate(-50%, -70%) rotate(-45deg); }
.gbp__body { padding: 12px 14px 14px; display: grid; gap: 4px; font-size: 13px; }
.gbp__body b { font: 600 16px/1.1 var(--display); }
.gbp__stars { color: #e7a614; }
.gbp__stars em { color: var(--ink-2); font-style: normal; }
.gbp__cat s { color: var(--pen); text-decoration-thickness: 2px; }
.gbp__cat ins { text-decoration: none; background: var(--marker); padding: 0 4px; border-radius: 3px; }
.gbp__note { top: 20px; right: 16px; transform: rotate(4deg); }

/* viz 6: rank by suburb */
.viz--rank { padding: 54px 24px 20px; place-items: stretch; }
.ranks { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.ranks li { display: flex; justify-content: space-between; align-items: center; background: #fff; border-radius: 10px; padding: 10px 14px; font-weight: 500; }
.r { font: 600 14px/1 var(--display); padding: 6px 10px; border-radius: 999px; }
.r--good { background: var(--teal); color: #fff; }
.r--mid { background: var(--marker); }
.r--bad { background: var(--pen); color: #fff; }

/* viz 7: AI answer */
.viz--ai { place-items: stretch; align-content: center; padding: 24px; gap: 12px; }
.bubble { max-width: 82%; padding: 12px 14px; border-radius: 16px; font-size: 14px; line-height: 1.4; }
.bubble--q { justify-self: end; background: var(--ink); color: var(--paper); border-bottom-right-radius: 4px; }
.bubble--a { justify-self: start; background: #fff; border-bottom-left-radius: 4px; min-height: 44px; }
.typing { display: inline-flex; gap: 4px; }
.typing i { width: 7px; height: 7px; border-radius: 50%; background: #b8b2a5; animation: blink 1s infinite; }
.typing i:nth-child(2) { animation-delay: .15s; } .typing i:nth-child(3) { animation-delay: .3s; }
@keyframes blink { 50% { opacity: .25; } }
.bubble__txt { display: none; }
.viz--ai.is-in .typing { display: none; }
.viz--ai.is-in .bubble__txt { display: inline; }
.ai__note { bottom: 18px; right: 18px; transform: rotate(-3deg); }

/* how */
.how { padding: clamp(80px, 10vw, 130px) 0; background: var(--paper-2); position: relative; }
.how__steps { list-style: none; margin: clamp(40px, 6vw, 64px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(20px, 3vw, 40px); position: relative; z-index: 1; }
.how__step { display: grid; gap: 10px; align-content: start; }
.how__num { width: 64px; height: 64px; border-radius: 50%; display: grid; place-items: center; background: var(--paper); border: 2px solid var(--ink); font: 700 28px/1 var(--display); margin-bottom: 12px; transition: background 0.3s, color 0.3s; }
.how__step.is-on .how__num { background: var(--ink); color: var(--marker); }
.how__step b { font: 600 26px/1.1 var(--display); }
.how__step span:last-child { color: var(--ink-2); max-width: 30ch; }
.how__track { position: relative; margin-top: clamp(40px, 6vw, 64px); }
.how__track .how__steps { margin-top: 0; }
.how__line { position: absolute; left: 32px; right: 16%; top: 31px; height: 2px; background: var(--line); }
.how__line span { display: block; height: 100%; width: 100%; background: var(--ink); transform: scaleX(var(--prog, 0)); transform-origin: left; }

/* audit form */
.audit { background: var(--ink); color: var(--paper); padding: clamp(80px, 10vw, 140px) 0; scroll-margin-top: 70px; }
.audit__grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(32px, 6vw, 88px); align-items: start; }
.audit__who { margin-top: 28px; font-size: 15px; color: rgba(244, 239, 228, 0.6); }
.form { background: var(--paper); color: var(--ink); border-radius: 20px; padding: clamp(22px, 3vw, 36px); box-shadow: 8px 8px 0 var(--pen); display: grid; gap: 18px; }
.chips { border: 0; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px; }
.chips legend { font: 600 17px/1.2 var(--display); margin-bottom: 12px; padding: 0; width: 100%; }
.chips label { cursor: pointer; }
.chips input { position: absolute; opacity: 0; pointer-events: none; }
.chips span { display: inline-block; padding: 11px 16px; border-radius: 999px; border: 2px solid var(--ink); font-weight: 500; font-size: 15px; transition: background 0.2s, color 0.2s; }
.chips input:checked + span { background: var(--ink); color: var(--marker); }
.chips input:focus-visible + span { outline: 3px solid var(--pen); outline-offset: 2px; }
.form__row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.field { display: grid; gap: 6px; font-size: 14px; font-weight: 600; }
.field em { font-style: normal; font-weight: 400; color: var(--ink-2); }
.field input { font: 400 17px/1.3 var(--body); padding: 14px 14px; border: 2px solid rgba(13, 17, 23, 0.25); border-radius: 10px; background: #fff; color: var(--ink); width: 100%; transition: border-color 0.2s; }
.field input:focus { border-color: var(--ink); outline: none; }
.field input[aria-invalid="true"] { border-color: var(--pen); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form__fine { font-size: 13px; color: var(--ink-2); text-align: center; }
.form__status { font-weight: 600; text-align: center; min-height: 1.2em; }
.form__status.is-ok { color: var(--teal); }
.form__status.is-err { color: var(--pen); }
.form.is-done .chips, .form.is-done .form__row, .form.is-done button, .form.is-done .form__fine { display: none; }
.form.is-done .form__status { font: 600 26px/1.2 var(--display); padding: 40px 0; }

/* faq */
.faq { padding: clamp(80px, 10vw, 140px) 0; }
.faq__grid { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: clamp(32px, 6vw, 88px); align-items: start; }
.faq__intro { position: sticky; top: 110px; }
@media (max-width: 960px) { .faq__intro { position: static; } }
.faq__item { padding: 26px 0; border-bottom: 1px solid var(--line); }
.faq__item:first-child { border-top: 2px solid var(--ink); }
.faq__item h3 { font-size: 24px; line-height: 1.2; margin-bottom: 10px; }
.faq__item p { color: var(--ink-2); max-width: 60ch; }

/* final */
.final { background: var(--marker); padding: 0 0 clamp(80px, 10vw, 130px); overflow: hidden; }
.ticker--areas { background: var(--ink); color: var(--paper); padding: 18px 0; -webkit-mask: none; mask: none; }
.ticker--areas li { font-size: 20px; }
.ticker--areas li::after { background: var(--marker); }
.final__inner { padding-top: clamp(70px, 9vw, 120px); display: grid; justify-items: start; gap: 40px; }
.final__title { font-size: clamp(44px, 7vw, 100px); line-height: 0.98; font-weight: 700; max-width: 14ch; }
.final .mark { background-image: linear-gradient(#fff, #fff); }

/* footer */
.foot { background: var(--ink); color: rgba(244, 239, 228, 0.7); padding: 40px 0; font-size: 15px; }
.foot__inner { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 18px 32px; }
.brand--foot { color: var(--paper); }
.foot nav { display: flex; gap: 22px; flex-wrap: wrap; }
.foot a { color: var(--paper); text-decoration: none; }
.foot a:hover { text-decoration: underline; }

/* reveal defaults (JS enhances) */
.js .reveal { opacity: 0; transform: translateY(26px); }

/* responsive */
@media (max-width: 960px) {
  .hero { grid-template-columns: 1fr; }
  .hero__visual { min-height: 560px; margin-top: 12px; }
  .get__row { grid-template-columns: 1fr; }
  .check__grid, .audit__grid, .faq__grid { grid-template-columns: 1fr; }
  .check__intro { position: static; }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .hide-sm { display: none; }
  .show-sm { display: inline; }
  .brand__tag { padding: 5px 6px; font-size: 11px; }
  .hero__title { font-size: clamp(38px, 11.5vw, 56px); }
  .eyebrow { font-size: 12px; line-height: 1.3; }
  .top { padding: 10px 16px; }
  .brand__name { font-size: 18px; }
  .btn--sm { padding: 10px 14px; font-size: 14px; }
  .hero { padding-top: 28px; }
  .hero__ctas .btn { width: 100%; }
  .hero__visual { min-height: 450px; margin: 8px 4px 0; }
  .phone { width: 206px; height: 420px; border-radius: 32px; padding: 9px; transform: rotate(-2deg); }
  .phone__screen { border-radius: 24px; }
  .phone__notch { width: 74px; height: 18px; top: 9px; }
  .site__bar { padding: 30px 14px 10px; }
  .site__logo { font-size: 13px; }
  .site__hero { padding: 18px 14px 16px; }
  .site__h { font-size: 15px; }
  .site__p { font-size: 11px; }
  .site__btn { font-size: 12px; padding: 9px 11px; margin-top: 12px; }
  .site__blocks { padding: 12px 14px; gap: 6px; }
  .site__blocks span { height: 32px; }
  .site__blog { margin: 0 14px; padding: 10px; font-size: 11px; }
  .note { width: 146px; font-size: 11.5px; padding: 10px 11px 11px; gap: 4px; }
  .note b { font-size: 13.5px; }
  .note--a { top: 32%; right: 0; transform: rotate(3deg); }
  .note--b { left: 0; top: 60%; transform: rotate(-3deg); }
  .note--c { bottom: 2%; right: 2px; transform: rotate(2deg); }
  .adcard { width: 166px; left: 2px; top: 0; font-size: 10.5px; transform: rotate(-4deg); }
  .adcard__top { padding: 8px 8px 5px; }
  .adcard__top b { font-size: 11px; }
  .adcard__av { width: 22px; height: 22px; font-size: 11px !important; }
  .adcard__copy { padding: 0 8px 6px; }
  .adcard__img { height: 40px; }
  .adcard__foot { padding: 6px 8px; font-size: 10px; }
  .adcard__btn { font-size: 10.5px; padding: 5px 8px; }
  .adcard__pen { width: 92px; right: -4px; }
  .found { flex-direction: column; align-items: stretch; gap: 14px; }
  .found__label { padding: 0 16px; }
  .ticker__track li { font-size: 18px; padding: 0 18px; gap: 18px; }
  .ex { width: 100%; }
  .ex__phone { display: none; }
  .examples__rail { padding-top: 40px; }
  .how__steps { grid-template-columns: 1fr; gap: 30px; }
  .how__line { display: none; }
  .form__row { grid-template-columns: 1fr; }
  .get__body p, .lede { font-size: 17px; }
}

@media (max-width: 360px) {
  .brand__tag { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js .reveal { opacity: 1; transform: none; }
}

/* ad templates carousel */
.ads { padding: clamp(80px, 10vw, 130px) 0; background: var(--paper-2); overflow: hidden; }
.ads__head { display: flex; justify-content: space-between; align-items: end; gap: 24px; }
.ads__nav { display: flex; gap: 10px; flex: none; }
.ads__btn { width: 54px; height: 54px; border-radius: 50%; border: 2px solid var(--ink); background: transparent; font: 600 20px/1 var(--body); cursor: pointer; transition: background .2s, color .2s; }
.ads__btn:hover { background: var(--ink); color: var(--paper); }
.ads__track { display: flex; gap: 24px; overflow-x: auto; scroll-snap-type: x mandatory; padding: 48px var(--gutter) 12px; scroll-padding: 0 var(--gutter); scrollbar-width: none; cursor: grab; }
.ads__track::-webkit-scrollbar { display: none; }
.ads__track:focus-visible { outline-offset: -3px; }
.adt { flex: none; width: 320px; margin: 0; scroll-snap-align: start; display: grid; gap: 16px; align-content: start; }
.adt figcaption { display: grid; gap: 4px; padding: 0 4px; }
.adt figcaption b { font: 600 20px/1.1 var(--display); }
.adt figcaption span { color: var(--ink-2); font-size: 15px; }
.fb { background: #fff; border-radius: 12px; box-shadow: 0 16px 36px rgba(13,17,23,.12); font: 400 13px/1.4 Arial, Helvetica, sans-serif; color: #1c1e21; overflow: hidden; transition: transform .35s; }
.adt:hover .fb, .adt:hover .gad { transform: translateY(-6px) rotate(-1deg); }
.fb__top { display: flex; gap: 8px; align-items: center; padding: 12px; }
.fb__top i { width: 32px; height: 32px; border-radius: 50%; background: var(--c); color: #fff; display: grid; place-items: center; font: 700 14px/1 Arial, sans-serif; font-style: normal; }
.fb__top b { display: block; font-size: 13px; }
.fb__top em { font-style: normal; color: #65676b; font-size: 12px; }
.fb__copy { padding: 0 12px 10px; }
.fb__foot { display: flex; justify-content: space-between; align-items: center; gap: 10px; padding: 10px 12px; background: #f0f2f5; }
.fb__foot > span:first-child { display: grid; min-width: 0; }
.fb__foot em { font-style: normal; color: #65676b; font-size: 11px; text-transform: uppercase; }
.fb__foot b { font-size: 14px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.fb__cta { flex: none; background: #e4e6eb; font-weight: 700; padding: 8px 12px; border-radius: 6px; }
.cr { aspect-ratio: 1 / 1; display: grid; align-content: center; gap: 10px; padding: 26px; font-family: var(--display); }
.cr b { font-weight: 700; font-size: 38px; line-height: 0.98; }
.cr span { font: 500 16px/1.3 var(--body); }
.cr__eyebrow { font: 600 13px/1 var(--body) !important; letter-spacing: .1em; text-transform: uppercase; }
.cr--roof { background: #7a2e1f; color: #fff; }
.cr--roof b { font-size: 56px; text-transform: uppercase; }
.cr--dental { background: #e8f2f6; color: #123e52; }
.cr--dental b { font-size: 42px; }
.cr--ba { padding: 0; grid-template-columns: 1fr 1fr; gap: 0; }
.cr--ba div { display: grid; align-items: end; padding: 14px; }
.cr--ba div:first-child { background: repeating-linear-gradient(135deg, #b9b2a5 0 10px, #aea798 10px 20px); }
.cr--ba div:last-child { background: #e9efe6; }
.cr--ba span { font: 700 13px/1 var(--body); text-transform: uppercase; letter-spacing: .08em; background: #fff; padding: 6px 8px; border-radius: 4px; justify-self: start; }
.cr--review { background: #111; color: #fff; }
.cr--review b { font-size: 30px; font-weight: 600; line-height: 1.1; }
.cr__stars { color: #ffd54a; font-size: 22px !important; letter-spacing: 2px; }
.cr--hvac { background: #b4441f; color: #fff; }
.cr--hvac b { font-size: 46px; }
.cr__tag { justify-self: start; background: #fff; color: #b4441f; font-weight: 700 !important; padding: 8px 12px; border-radius: 999px; }
.cr--home { background: #efe9ff; color: #2c2152; }
.cr--home b { font-size: 44px; }
.gad { background: #fff; border-radius: 12px; box-shadow: 0 16px 36px rgba(13,17,23,.12); padding: 18px; font: 400 14px/1.45 Arial, Helvetica, sans-serif; color: #202124; display: grid; gap: 6px; transition: transform .35s; }
.gad__sp { font-weight: 700; font-size: 13px; }
.gad__url { display: flex; align-items: center; gap: 8px; font-size: 13px; color: #4d5156; }
.gad__url i { width: 22px; height: 22px; border-radius: 50%; background: #e8f0fe; color: #1a5fd0; display: grid; place-items: center; font-style: normal; font-weight: 700; font-size: 12px; }
.gad__h { color: #1a0dab; font-size: 19px; line-height: 1.3; font-weight: 400; }
.gad p { margin: 0; color: #4d5156; }
.gad__links { color: #1a0dab; font-size: 13px; }
.gad__call { justify-self: start; margin-top: 6px; border: 1px solid #dadce0; border-radius: 999px; padding: 8px 14px; color: #1a5fd0; font-weight: 700; font-size: 13px; }

/* call or text block by the form */
.direct { margin-top: 32px; padding: 22px; border: 1px solid rgba(244,239,228,.2); border-radius: 16px; display: grid; gap: 8px; }
.direct__q { font: 600 20px/1.2 var(--display); color: var(--paper); }
.direct__a { color: rgba(244,239,228,.75); }
.direct__a a { color: var(--marker); font-weight: 600; text-decoration: none; }
.direct__btns { display: flex; gap: 10px; margin-top: 8px; }
.btn--light { background: var(--marker); color: var(--ink); border-color: var(--marker); padding: 13px 22px; }
.btn--light-ghost { background: transparent; color: var(--paper); border-color: rgba(244,239,228,.5); padding: 13px 22px; }
.btn--light-ghost:hover { border-color: var(--paper); }

@media (max-width: 960px) {
  .check__item { grid-template-columns: 1fr; gap: 20px; }
  .viz { height: 250px; }
  .viz--rank { height: auto; min-height: 250px; }
  .ranks { gap: 8px; }
  .ranks li { padding: 8px 12px; }
  .ex { min-width: 0; width: 100%; }
}
@media (max-width: 640px) {
  .ads__nav { display: none; }
  .adt { width: 82vw; }
  .cr b { font-size: 34px; }
  .cr--roof b { font-size: 46px; }
  .viz--speed { gap: 20px; }
}

/* "what you get" visuals */
.gv { height: 250px; border-radius: 16px; background: var(--paper-2); display: grid; place-items: center; overflow: hidden; position: relative; }
.rep { width: min(360px, 88%); background: #fff; border-radius: 12px; box-shadow: var(--shadow); padding: 14px 16px; display: grid; gap: 10px; }
.rep__head { display: flex; justify-content: space-between; align-items: baseline; }
.rep__head b { font: 600 16px/1 var(--display); }
.rep__score { font: 700 15px/1 var(--display); color: var(--ink-2); }
.rep__score i { font-style: normal; font-size: 26px; color: var(--pen); }
.rep__rows { list-style: none; margin: 0; padding: 0; display: grid; gap: 7px; }
.rep__rows li { display: flex; gap: 10px; align-items: center; font-size: 13px; }
.sev { font: 600 11px/1 var(--body); font-style: normal; padding: 5px 8px; border-radius: 999px; color: #fff; flex: none; width: 64px; text-align: center; }
.sev--crit { background: var(--pen); } .sev--high { background: #e8902b; } .sev--med { background: var(--teal); }
.mb { width: min(340px, 88%); background: #fff; border-radius: 12px; box-shadow: var(--shadow); overflow: hidden; position: relative; }
.mb__bar { display: flex; gap: 5px; align-items: center; padding: 8px 10px; background: #ece7dc; }
.mb__bar i { width: 8px; height: 8px; border-radius: 50%; background: #c9c1b1; }
.mb__bar span { margin-left: 8px; font-size: 11px; color: var(--ink-2); background: #fff; padding: 3px 8px; border-radius: 6px; }
.mb__body { padding: 14px; display: grid; gap: 8px; justify-items: start; }
.mb__h { height: 16px; width: 82%; background: var(--teal-deep); border-radius: 4px; }
.mb__h--2 { width: 56%; }
.mb__btn { background: var(--ink); color: var(--marker); font: 600 12px/1 var(--body); padding: 9px 12px; border-radius: 999px; box-shadow: 2px 2px 0 var(--pen); }
.mb__stars { color: #e7a614; font-size: 13px; letter-spacing: 2px; }
.mb__cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; width: 100%; }
.mb__cards i { height: 26px; border-radius: 6px; background: #efebe2; }
.mb__cursor { position: absolute; width: 18px; height: 18px; left: 70%; top: 80%; background: var(--ink); clip-path: polygon(0 0, 0 100%, 30% 72%, 52% 100%, 66% 92%, 44% 66%, 82% 64%); }
.at { width: min(300px, 86%); background: #fff; border-radius: 12px; box-shadow: var(--shadow); overflow: hidden; font: 400 12px/1.35 Arial, Helvetica, sans-serif; color: #1c1e21; transform: rotate(2deg); }
.at__top { display: flex; gap: 8px; align-items: center; padding: 9px 10px 6px; }
.at__top i { width: 24px; height: 24px; border-radius: 50%; background: #7a2e1f; }
.at__top b { display: block; font-size: 12px; } .at__top em { font-style: normal; color: #65676b; font-size: 11px; }
.at__copy { padding: 0 10px 8px; min-height: 32px; }
.caret { display: inline-block; width: 2px; height: 12px; background: #1c1e21; margin-left: 1px; vertical-align: -2px; animation: blink 0.9s infinite; }
.at__img { background: #7a2e1f; color: #fff; padding: 12px; display: grid; gap: 2px; font-family: var(--display); }
.at__img b { font-size: 24px; line-height: 1; text-transform: uppercase; }
.at__img span { font: 500 12px/1.2 var(--body); }
.at__foot { display: flex; justify-content: space-between; align-items: center; padding: 8px 10px; background: #f0f2f5; font-weight: 700; }
.at__cta { background: #e4e6eb; padding: 6px 10px; border-radius: 6px; }
@media (max-width: 960px) { .get__row { align-items: start; } }

/* CTA bands */
main { overflow-x: clip; }
.band--ink { overflow: hidden; background: var(--ink); color: var(--paper); padding: clamp(48px, 6vw, 72px) 0; }
.band__inner { display: flex; align-items: center; justify-content: space-between; gap: 28px 48px; flex-wrap: wrap; }
.band__title { font: 700 clamp(34px, 4.6vw, 64px)/1 var(--display); letter-spacing: -0.02em; max-width: 16ch; }
.band--ink .mark { background-image: linear-gradient(var(--pen), var(--pen)); }
.band__act { position: relative; display: grid; justify-items: center; gap: 14px; text-align: center; }
.band__arrow { position: absolute; width: 120px; height: 60px; left: -128px; top: -26px; overflow: visible; }
.btn--marker { background: var(--marker); color: var(--ink); border-color: var(--marker); box-shadow: 4px 4px 0 var(--pen); }
.btn--marker:hover { box-shadow: 6px 6px 0 var(--pen); }
.band__alt { color: rgba(244, 239, 228, 0.75); font-size: 15px; text-decoration: none; border-bottom: 1px solid rgba(244, 239, 228, 0.35); padding-bottom: 2px; }
.band__alt:hover { color: var(--paper); border-color: var(--paper); }
.band__alt--ink { color: var(--ink-2); border-color: rgba(13, 17, 23, 0.3); }
.band__alt--ink:hover { color: var(--ink); border-color: var(--ink); }

.band--note { background: linear-gradient(var(--paper-2) 50%, var(--paper) 50%); padding: 24px 0; }
.bnote { position: relative; max-width: 860px; margin: 0 auto; background: var(--marker); border-radius: 6px; padding: clamp(36px, 5vw, 56px) clamp(24px, 5vw, 64px); box-shadow: 0 22px 44px rgba(13, 17, 23, 0.16); transform: rotate(-1.2deg); display: grid; gap: 14px; justify-items: start; }
.bnote__tape { position: absolute; top: -14px; left: 50%; width: 120px; height: 28px; background: rgba(255, 255, 255, 0.6); transform: translateX(-50%) rotate(2deg); }
.bnote__eyebrow { font: 600 13px/1 var(--body); letter-spacing: 0.08em; text-transform: uppercase; color: rgba(13, 17, 23, 0.6); }
.bnote__title { font: 700 clamp(30px, 4vw, 52px)/1.04 var(--display); letter-spacing: -0.02em; max-width: 20ch; }
.bnote__u { position: relative; white-space: nowrap; }
.bnote__u svg { position: absolute; left: 0; right: 0; bottom: -10px; width: 100%; height: 14px; overflow: visible; }
.bnote__act { display: flex; align-items: center; flex-wrap: wrap; gap: 14px 22px; margin-top: 10px; }

@media (max-width: 960px) { .band__arrow { display: none; } }
@media (max-width: 640px) {
  .band__act, .band__act .btn, .bnote__act, .bnote__act .btn { width: 100%; }
  .bnote__u { white-space: normal; }
  .bnote { transform: rotate(-0.6deg); }
}